It’s a huge mistake. And yet, we see it happen all the time. You get so focused on WHAT you’re selling that you forget to think about WHO you’re selling to. You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers. That’s why understanding your customer avatar (AKA buyer persona) is so important
Every business has multiple "customer avatars," or segments within its audience. You may have also heard the term “buyer persona” or “target audience.” But throughout this training, and at DigitalGrowthXpert as a whole, we call it the customer avatar.
Just as your business has multiple customer avatars, every product that your business sells also has different customer avatars. That’s because different products appeal to different customer avatars. Each customer avatar has different motivations, goals, and objections for why buy (or don’t), so it’s important that you frame your messaging around each avatars unique needs. That's where your Customer Avatar Canvas comes in. With this 1-page worksheet, you'll be able to create ads that speak directly to your best customers, so you can create a more customized campaign that resonates with your audience and drives conversions.